Marketing and Sales Apprentice
THE MOTORWORKS ROTHERHAM LIMITED
About the Role
We're looking for a confident, enthusiastic person with a genuine interest in cars, sales and social media. Learn professional marketing skills through an apprenticeship while gaining hands-on experience in a busy car dealership. If you're ambitious and want a career in automotive sales and marketing, this is an excellent opportunity.
Marketing
- Create engaging photos and videos of our cars
- Produce content for Facebook, Instagram, TikTok and other channels
- Create short-form videos and walkarounds of vehicles
- Write engaging vehicle descriptions and social-media posts
- Promote new stock and special campaigns
- Help manage our social-media presence
- Support website content and basic SEO activity
- Help develop email marketing and customer campaigns
- Monitor which marketing activity generates enquiries
- Research competitors and local market trends
- Help promote our vehicle purchasing service
- Build campaigns designed to generate both car-buying and car-selling enquiries
- Help increase our online reviews and customer engagement
Sales
- Respond to customer enquiries
- Speak to customers on the telephone and online
- Understand what customers are looking for
- Qualify potential buyers
- Follow up enquiries and previous customers
- Arrange showroom appointments and test drives
- Follow up customers after appointments
- Maintain accurate customer records
- Help generate part-exchange and vehicle-buying opportunities
- Learn how our sales process works from enquiry through to vehicle purchase
- Work alongside experienced members of our sales team
- Progress towards handling customers and sales more independently
Ideally the candidate should have a full driver's licence, as they will be required to move cars in and around the showroom for videos / photos etc.
We're looking for a confident, enthusiastic person with a genuine interest in cars, sales and social media.
This role would particularly suit someone who says:
"I love cars, I'm good with people, I spend loads of time on social media, and I'd like to turn that into a proper career."
- The opportunity to develop into a permanent sales/marketing position
- The chance to build a long-term career in the automotive industry
About the Training
Training will be delivered face to face at Whyy? Change who are based at New York Stadium, Rotherham.
The sessions will be weekly in a small group with Marketing knowledge and skills developed over 3 structured modules.
About the Employer
The Motorworks is an independent used-car business in Rotherham, selling quality pre-owned vehicles from around £3,000 to £30,000.
We're a small, ambitious team and we're looking for someone who wants to learn how a real automotive business works from the ground up.
This isn't a traditional office-based marketing apprenticeship.
You'll be working directly with our sales team, our customers and our vehicles, learning how marketing creates enquiries, how enquiries become appointments, and how appointments become car sales.
Skills Required
- Communication skills
- Attention to detail
- Organisation skills
- Customer care skills
- Creative
- Initiative
- Reliable
- Positive attitude
- Enthusiastic
- Competitive
- Not camera shy
Training Provider
WHYY? CHANGE LIMITED
Course/Training
Multi-channel marketer (level 3)